A dear friend reached out to ask if I would help her build a visual identity for her Teachers Pay Teachers page. For those of you who don’t know, Teachers Pay Teachers is an excellent source of educational materials, resources, and supplements. The best part: everything is created by REAL teachers.

Bam!
You’ve got the next best idea.
Or you started selling an earring and they’re a smash hit on Etsy.

Is your first thought: I need a logo?
My advice is to pause, breathe, and ask yourself a few questions.