Kayla Phillips Boerckel is a brand, packaging, and surface pattern designer

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Start Your Project

Many small businesses struggle to be visible in a sea of competition. Through strategic & artistic design, I help reach ideal customers, charge more, and be who everyone is talking about.

Here are few examples:

Helioshield • Brand Identity Design

Willo*la • Brand + Package Design

DockATot • Surface Pattern Design

See More Projects

NEW WORK

  • YELLOW BEAR FOUNDATION

  • INTUITION COFFEE CO.

  • Picture of a Helioshield Branded Hat Logo

    HELIOSHIELD

  • LIZ WIEST SKIN

Services

Custom Brand Design

Surface Design + Licensing

A design studio committed to intentional, human-made design.

First, we lean on deliberate strategy to drive design choices, connecting you with the customers you’ve been looking for all along by empathetically considering their needs, desires, the products they reach for, and the services they book. Second, in a world of AI and imitation, human connection is more important than ever, which is why we infuse each project with a hand-crafted, artful touch. If quality and authenticity are your goals, we believe you’ll make an impression impossible to ignore.

Brands we've worked with:
Yellow Bear Foundation Logo
Intuition Coffee and Juice Logo

Hi—I’m Kayla

A graphic designer and illustrator working from my Illinois-based studio I began in 2014. Powered by afternoon coffee and a good walk around the block, I love coming alongside each client cheering them on in their successes and helping them look their best. With 15 years of experience, it’s a joy to solve visual problems for budding and established brands in a wide variety of industries.

Coffee Shops

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Lifestyle Brands

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Gift Shops

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Wellness Companies

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We want to work with you!

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Coffee Shops • Lifestyle Brands • Gift Shops • Wellness Companies • We want to work with you! •

Let’s Be Instagram Friends

Swipe to see what we created for a swimwear brand start-up. When the owner-founder-inventor-developer-dermatologist-extraordinaire of @helioshield, Ashley, reached out, she was in search of a vibrant and approachable, yet trustworthy and professional
Thanks so much, everyone, on all the love on making it in @golden.coil’s top 10. You’re the best. Art is a journey and not for the faint of heart. One moment you can be on the top of the world, the depths of despair the next. It&rsqu
Designed to be a dopamine hit, I can never find enough bold and bright geometrics that brighten my day when in search of a new notebook or planner. That’s how this entry for the annual @golden.coil contest came to be. And you know me, I love
@spoonflower’s boho beach challenge has me longing for the laid-back days of summer and has me almost smelling the salty surf. 🌊✨ This collection is SO versatile. It can be used on packaging, but is perfect for textile design, swimwear, and h
I call this being center-brained. This was an experiment of both strategy and creativity. As a designer, it can feel like they’re at odds sometimes, but what if the limitations of strategy actually allow us to push the boundaries? Both logic