Maybe you’ve had this happen before. You hire a graphic designer and they ask for a vectorized file of your logo. You don’t know what that means, so you send all the files you have and hope for the best. An email lands in your inbox saying you still don’t have it right. 

The frustration. 

How would you know? You’re not a graphic designer, printer, or web developer. 

That’s why we wrote this article — to untangle the wieldy ball of file types and their definitions. 

By understanding just a few terms, you’ll be able to work with web designers, marketers, graphic designers, and the like in the industry seamlessly. 

However, like any habit, you can get lazy or apathetic or — like me — just need some rest for a time. After taking this summer off, I’m ready to dive back in as others head back to school. And that’s why this August, I’m jumpstarting my Daily Design Practice with Back to School Design Challenge and I’m inviting YOU!