Willo*la Brand Identity Design

When Xochitl, owner of Succulent Natural Skincare, came to me to create a visual identity for her new clean skincare company for kids up through the teen years, I was elated. What a dream! 

The major goal of the projects was to keep the design gender neutral, all the while fresh and fun. Because the next generation of consumers is currently loving the neons of the 90’s, I knew right away that I wanted to incorporate colors that are bright and popular across the board. Icons reflect each scent with clean and simple line drawings which are used in the label design . And overall, the full logo itself, is straightforward and in keeping with Succulent’s already minimal style. 

If you’re wondering why you might need more than a logo. This complete visual identity works to make the brand cohesive from the labels to the logo to the website to the social. It’s like a puzzle that fits together to create brand recognition and value. 

Reach out today, if you want to build a brand that stands out from the crowd. Contact.